Lucky's new Teva shoe
Bootie Saves Penguin’s Booty
Teva Makes Custom Shoe for Zoo Resident with Impaired Foot
Tuesday, May 17, 2011
The problem got so bad, said zoo spokesperson Julia McHugh, that Lucky developed sores on his foot from putting awkward pressure on his bones when he hopped around. His handlers tried a number of treatments, including splints, foot wraps, and heel pads, but nothing worked and everyone worried about Lucky’s health and survival.
Pete Worley, Teva Brand President, said his company was happy to help. “Our Product Team is experienced at collaborating with athletes, and while Lucky’s certainly a unique athlete, his needs were not dissimilar to those of any world class kayaker or trail runner,” said Worley in a prepared statement. “We went through a bit more trial and error due to the language barrier, but Lucky knew what he was looking for in performance footwear, and he let us know when we had it right.”
Teva’s design team measured and cast Lucky’s foot, going through several versions of boots before finding the right fit. The final design features technologies found in normal human footwear including lightweight and waterproof material and tough traction. Teva will make Lucky’s booties for his entire life. The few he owns now are changed daily and washed.
Lucky is one of the zoo’s 18 Humboldt penguins. The species is categorized as vulnerable – one step away from endangered – and its worldwide population sits at 12,000 breeding pairs. Numbers are in serious decline due to dwindling food supplies and entanglement in fishing gear. Humboldt penguins are found along the Pacific Coast of South America, from Peru to Chile.
Zoo spokesperson Julia McHugh said the zoo will celebrate Lucky’s official footwear debut on May 19 at 11:00 a.m. Members of Teva’s design team, zoo staffers, and school kids on field trips are expected to attend.
Source
Thank you Cora, for the heads up!!!
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