Saturday, January 14, 2012

Teva Execs Design Corrective Boot For Adorable Baby Penguin [VIDEO]

January 13th | by Amy Tennery


In a move that’s upped the stakes for corporate philanthropy/adorableness, Teva execs have designed and outfitted a baby penguin with a specialty boot to correct his flipper disorder. All together now, awwww.

Lucky, a young penguin at the Santa Barbara Zoo, was having a rough go of it after his leg stopped developing normally, according to the video below (courtesy of Teva). That’s when Teva (those folks who make the velcro-sandals you see everywhere) stepped in to design a shoe that would allow plucky Lucky to operate his foot functionally.

The shoemakers went through six different prototypes, before finding one that kept Lucky happy.
“We treated Lucky just like we’d treat any customer,” explains Stuart Jenkins, vice president of business development at Teva.

What’s that? Dust in your eyes? Yea, me too. Weird.
source

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